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MISSION STATEMENT

Designer white shoes aka “Bela”
Modern, fashionable design married with extra padding and arch support. $75-150 / pair
Women involved in groups, organizations, or other community circles where white shoes are a requirement for events and everyday wear.
Your trusted “go-to” brand for fashionable, yet functional, white shoes for any occasion all year round.

Be Bella in Bela / Be Beautiful in White
White shoes should not be a seasonal
accessory, but a bold fashion statement women can make all year round. We want to be the new “white jean” in the shoe category.

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